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6 costly mistakes Australian business owners make when choosing a website design company

WebSmart Marketing websites are smart, intelligent, strategic and results focused. They are designed with one key function – to drive customers online and make you sales and revenue. Unfortunately a lot of companies get it wrong. Lets have a look at some of the common mistakes people make when choosing a web designer.

  1. Fotolia_17319211_S.jpgPaying too little – the ultimate purpose of a website for most people should be to MAKE money, not to cost money. By skimping on your website, you run the risk of having a second rate, unprofessional website that won’t bring in nearly as much business that a more professional website would have netted. Simply, you get what you pay for.


  1. Paying too much–websites are made up of CSS and HTML. Paying an extra $10,000 on your site wont change the design. Don’t make the mistake of paying too much for your website when you don’t have to. Shop around!


  1. Hiring a ‘designer’ to build your website – artistically driven, designers often don’t understand the purpose of having a website. It’s not ‘just’ to be pretty. A website’s main purpose is to sell something, either your services or your product


  1. Not getting a CMS – with a Content Managed Solution, a business owner can change the content on their site, add images and pages without having to be a website developer. Make sure your designer works with a CMS – it will be cheaper and you can update it when you like


  1. Not being on the lookout for hidden fees – be wary of an initial attractive rate because most likely, they will hit you with an endless barrage of up-sells and additional fees. Be wary of companies who offer money-back guarantees and or don’t have many reviews. Make sure when you get a written contract that outlines the exact fees


  1. Not well versed in SEO and social media – there’s no point having a website if no one goes on it. The best sources of traffic are through social media and through Google, which means you need an SEO solution provider. Ensure you work with your designer to develop a strategy to integrate both into your site from the beginning