Search Engine Marketing is made up of two methods: Search Engine Optimisation (SEO) and Pay Per Click (PPC). Both methods are integrated into an overall marketing strategy to improve a websites ranking on the search results pages on Google.
Web Smart has in-house experts to optimise our client’s websites & we have many success stories because of this. SEO is the foundation on which we build a successful internet marketing campaign. It’s the most cost-effective way to improve a website’s ranking in the organic results, whereas SEM can be effective in attracting traffic, if the SEM program is well targeted (sadly many aren’t well targeted & waste money on useless clicks).
Search Engine Optimisation (SEO):
An SEO programme works to optimise your website to rank high for related keywords in Google. SEO is a cost-effective way to improve a website’s ranking in the organic results.
To ensure maximum results from your website, you should aim to be within the top 10 ‘keyword’ searches related to your business. The objective of any SEO design company should be to ensure your website is ranked in the top 3.
Pay Per Click (PPC):
Unlike SEO, pay-per-click marketing is the form of search engine marketing that allows company websites advertised in the right hand side and top of search results for selected keyword searches. As the name pay-per-click suggests, payment for the marketing is based on the number of clicks an ad receives. In order to reach the greatest depth and breadth of a market segment, it is important to combine effective SEO with PPC marketing.
The first organically ranked site on a search engine’s results page gets about 36% of the clicks, the second organically ranked site gets about 24% & the third about 12%. This demonstrates that to get any customers to your website, you must be within the top 10 of the ‘key word’ related to your business.
Our objectives, as managers of your SEO programme is to ensure your website is ranked at least in the top 3, and depending on the keywords chosen, the top position. Unfortunately this doesn’t happen overnight; the process is lengthy & at times complicated, therefore we recommend a minimum of a six-month programme.
Our programmes are designed to increase your website’s ranking in Google, drive more traffic to your site & significantly increase your conversion rate.
So if you’re looking for a reputable web and design company to get you racing to number one, contact us today. The question is, can you really afford NOT to be online in this day & age?